In addition to implementing the technology for success, it was time to engage all the performing elements and tactics needed to boost sales and increase profitability
Advanced web solution and omnichannel marketing
Lavanda Sky is a beauty clinic that uses nonsurgical procedures and technologies to help people maintain themselves healthy and beautiful. Their latest technology and internationally trained staff allowed them to have successful partnerships with Selenia Italia and Deka, who are world market leaders in the industry.
The brand is well recognized by those who are looking for a full experience, from facial treatments to body treatments, laser hair removal, and beauty products.
The offline experience the brand was delivering to its clients was truly remarkable. Their equipment and specialists were able to offer top-class services and procedures. But due to inconsistent branding, poor UX and lack of audience relevant data, it was hard to reach out to future potential clients.
The brand communication was inconsistent on social channels and the incomplete customer management system was not allowing the brand to scale or to benefit from an inbound marketing approach.
The objective was to improve the overall online presence and performance of the brand in order to align it with the brand’s potential and vision.
Our team was in charge of creating an integrated system for the expansion of the customer database that would allow the brand to better understand its audience’s needs and create a better user experience.
Being a mature well-positioned brand on the local market, their missing piece for growing the business was an online solution that will ensure a sales-driven website and flawless branding.
Balloonline’s mission was to rethink the entire website strategy and content structure in order to enhance customer experience and optimize the conversion rate. Lavanda Sky website has now 6 categories of treatments, containing 23 individual treatments.
Our team implemented an online booking management system that allows customers to interact with the brand out of business hours. By integrating the website with the CMS and with online marketing campaigns, the brand managed to automate and gain control over most of the processes.
The new technology and structure offer both email automation and SMS notifications and reminders. With our help, Lavanda Sky got advanced analytics and reporting to manage and expand its customer database
By deep understanding of our client’s needs and capabilities, analyzing the market we managed to expand their sales channels and revenue streams.
selling services
selling services
selling vouchers
selling physical products
selling ready-to-buy offers and bundles
In addition to implementing the technology for success, it was time to engage all the performing elements and tactics needed to boost sales and increase profitability.
We started by creating an omnichannel marketing strategy and then proceed to redesign all the brand’s assets, from social media accounts to advertising creatives.
Balloonline accepted the challenge and the opportunity to work as their online department, taking care of marketing strategy, and marketing management.
As a true digital partner, we explored and identified market opportunities for business growth that will help Lavanda Sky win new clients and increase brand awareness.
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