Flamingo App • Our work speaks for us • Balloonline
Back

Flamingo

define-design-position-launch a fresh startup on the market

Mission accomplished for our team: transform a product into a brand for food lovers.

Work

Startup brand strategy & web design

  • Client

    Flamingo

  • Year

    2019

Flamingo App

The client

In a market flooded by food ordering apps, Flamingo reinvents the classic interaction between restaurants and their clients, eliminating waiting times, tearing down language barriers, and reducing waste.

They are planning to improve customer experience and also reduce operational costs for HORECA businesses with the power of a mobile app that will allow people to choose what, where and when they want to eat, having their dishes ready and their invoice paid upon arriving at the restaurant.

FlaminGo logo
Flamingo Mk (5)
Flamingo Mk (3)
Flamingo Mk (4)
Flamingo Mk (6)
Flamingo Mk (7)

The challenge

Flamingo App was ready to launch its product but it was missing an essential element in order to enter a highly competitive market: branding. Balloonline was in charge to transform the product into a brand that will create a completely new restaurant-customer experience.

The brand needed to be attractive both to restaurants and their clients, so in order to have a complete customer acquisition funnel we used a website and a landing page for b2b advertisement and inquiries.

Our approach

What makes you choose a restaurant over another when you like both of them? Is it food or is it your mood, friends, partner, or availability?

What makes you choose whether to go out for dinner or not? Is it food or is it the moment you want to celebrate, the lunch break you were looking forward to for hours or the new restaurant you have just discovered?

We think it’s always more than food, and based on that, using the right startup brand strategy, we started to build brand elements like naming, logo, visual styles, and much more.

Designing the brand's core

Flamingo was not only the new kid on the block but also a totally different one. Our team worked to define the brand’s values, mission, and vision of a new brand that was willing to disrupt the HORECA flow as we know it, creating a more efficient, accessible, and collaborative method.

Positioning the brand

Balloonline worked closely with the Flamingo team to position the brand on the local market while acknowledging the soon to come expansion of the startup at a national level. We established a well-balanced brand archetype for a bold startup that is strongly focused on people’s needs.

002 Instagram Mockup Template2@2x
002 Instagram Mockup Template@2x
002 Instagram Mockup Template3@2x

Naming & Logo

One of the most fundamental elements we were in charge of was naming the business and designing the logo. After setting clear objectives, extensive research, and hours of brainstorming, we had the final combination of naming and logo. Blended with visual styles and typeface, they now work together to consolidating the brand.

Stationery Design

To help convey the brand’s message and make the brand recognizable, our team designed the essential stationery elements that Flamingo will expose in all their partner-restaurants. Among them, there is a special one and every time clients walk in the restaurant and start to examine the tables, they will look straight into this “Reserved for those who choose not to wait for their food anymore” and that will create a sense of belonging among potential customers and in the same time will increase brand awareness and word of mouth marketing.

Mask Group 7
Mask Group 4
Mask Group 11
Flamingo Mk (8)

Web design

With the scope of generating more business, we designed a microsite focused on 2 key objectives – to generate more b2b leads and to perform as a medium of information for users who are looking for more information about Flamingo App before downloading the app.

Our team designed a dedicated landing page for restaurant owners and managers, and in order to increase the conversion rate we used a custom form for inquires that automatically changes its fields depending on a previously selected contact purpose.

Flamingo Mk (2)
Mockup4.5

The second landing page informs and educates the potential mobile app user about the benefits and uniqueness of Flamingo App, mapping the customer journey from a cold lead to an app download.

Custom web design
Mobile app mockups
SEO-oriented code and layout
Multilanguage interface
Analytics and reporting
Responsive design
GDPR compliance
Security features
Email automation
Custom forms

Results

In November 2019, with the involvement of the first partner-restaurant, Flamingo Food App was officially launched on the Cluj-Napoca market, as a brand, and as a product. With clear objectives and a community of food lovers, this fresh startup is now ready to grow.

Brand strategy
Naming
Logo
Typeface
Stationery
Website
Event marketing
Flamingo (67 Of 129)@2x
Mask Group 9@2x
1@2x

other work

PATRIR
Do One Brave Thing – education and brand awareness campaign against extremism, radicalization & “fake news” A creative...
Show Project
PATRIR

Rongo
Brand creation with a twist: innovative mycelium products infused with southern Cook Islands mythology Our team has worked...
Show Project
Rongo

Zoomies
Unleashing Freedom: Zoomies – A Hybrid Car Rental Revolution Brand and marketing strategy, brand identity and social media...
Show Project
Zoomies

FiveKeep
Lead generation campaign for a Gen Z audience What do you do when you have to promote a career...
Show Project
FiveKeep

Ria
Prizes and brand awareness campaign for a money-transferring platform. A creative campaign to increase the market share in...
Show Project
Ria

Nordés Summer Flavors
Brand awareness campaign for Nordés Gin Key to a successful brand awareness campaign: gin, competition & cocktails, along...
Show Project
Nordés Summer Flavors

Nobori
food delivery website and tablet ordering app To expand their sales channels and allow more food lovers to...
Show Project
Nobori

Master Level
350% ROAS with high ticket advertising Targeting, retargeting, retargeting, retargeting and some great doctors are what it takes...
Show Project
Master Level

InnovX-BCR
marketing of branding ® workshop for clever startups We joined forces with InnovX-BCR to help entrepreneurs build valuable...
Show Project
InnovX-BCR

Lavanda Sky
digital growth solution and centralized customer management system In addition to implementing the technology for success, it was...
Show Project
Lavanda Sky

Gusturile de Acasa
branding and product design filled with emotions With local ingredients and a name that communicates beyond the product...
Show Project
Gusturile de Acasa

Flamingo
define-design-position-launch a fresh startup on the market Mission accomplished for our team: transform a product into a brand...
Show Project
Flamingo
Scroll

Let’s talk

Got a project?

Timing is essential. Be sure you don’t miss any given opportunity.

are you ready?

Contact us

hello@balloonline.ro
fb. / ig. / in.