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Gusturile de Acasa

branding and product design filled with emotions

With local ingredients and a name that communicates beyond the product itself, our team crafted a competitive brand ready to hit the market

Work

Branding and product design

Client

Gusturile de Acasă
Year

2018

The client

A family-owned business, recognized for the quality of its products, decided that after 5 generations the time has come to build a brand for their beloved jams, natural syrups, sauces, and pickles. Growing most fruits and vegetables on their own, they manage to produce 32 different products by using only natural ingredients.

The challenge

The most important outcomes of our collaboration were picking the right name and designing a label that stands out on the shelves.

Having their business locally validated, the main objective was to build a memorable brand that will allow them to scale the operations to a regional and national level, increasing production and sales.

There is a large number of family-owned businesses and local producers in Romania, and that was the main obstacle in naming the brand.

Outcomes

Naming

Logo design

Brand story

Product strategy

Product design

Brand positioning strategy

Our approach

At balloonline we treat every single client as a unique case. We know that the same business principles apply to most of the businesses, but their particularities are giving us the opportunity to always create something better.

in terms of brand positioning, we considered

Competitive
positioning

Brand
story

Our team studied the local traditions and values that were most appreciated by the community and used them as building blocks for the brand story and potential names. In order to avoid the commonly used words in the niche, we decided to focus more on the brand’s mission, instead of the product itself.

1 brand

15 flavors

32 products

We finally had it right:
Gusturile de Acasă

A name that can communicate beyond the product itself and that can reach its audiences in every corner of the world. “Tastes like home” was the name picked to generate one of the most powerful emotions: missing home.

Aligning the brand’s vision with passion and product quality, we decided to offer people more than some extremely delicious spreadables. With every single bite or sip, it offers them a chance to reminisce about everything that was great back home. They are now a brand that creates memories.

Brand story

Home is not a place. Home is a feeling, a person, a flavor. We know that and after 5 generations since the creation of our recipes, we have decided it’s time to share them with you, so you can feel like home wherever you are. Slow-cooked with a lot of perseverance, the fruits and veggies within our products originate from local gardens. And if you cannot always be home, your heart can. “Gusturile de acasă” are now everywhere, but our hearts remained in Leșu Village, where our home is.

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