5 Reasons Why Restaurants Should Have A Marketing Agency Manage Their Brand Online

Wondering why restaurants should have a marketing agency manage their brand online? In an industry as competitive as the hospitality industry, effective marketing and advertising can significantly enhance the visibility and reputation of hotels and restaurants. Today, our main focus will be restaurants. No matter the marketing or branding goals you have for your business, whether it is to attract new customers or maintain loyal ones, nowadays this is not an easy task.

A full-service agency can not only offer marketing expertise and a cohesive strategy but also an integrated and in-house execution of those initiatives. That means a complete team dedicated and familiar with your business, working together to help you reach your goals.

Why restaurants should have a marketing agency manage their brand online

Let’s start with a few facts about the restaurant industry. Did you know that 90% of people research a restaurant before eating out there? Or that more than 80% of restaurant-goers refer to reviews before going to a restaurant?

So why restaurants should have a marketing agency manage their brand online?

Branding Strategy and Design

Whether you think you need it or not, branding is essential for your restaurant. A creative design team from a marketing agency can not only build or refresh your logo but also design your menus, banners, or any other marketing materials you might need. They will make sure the design makes sense strategically and adhere to the image you want to create for your restaurant.

We’ve actually done a new logo for a sushi restaurant in Cluj that is inspired by a Japanese garden. The client wanted to use colors like white, black, and red to transpose its audience to an authentic Japanese space.

Social media management

Social media marketing has become a huge part of the food industry. There are so many social media platforms today, that it is hard to keep up with them. A marketing agency can help you nurture and grow your restaurant’s social media presence while offering your audience a ‘taste’ of your business. From monitoring your comments, and answering messages to encouraging a positive conversation through content development and scheduling.

We’ve done so successfully for all of our clients, including Gorgeous Restaurant, which we managed comments, and social media posting for. By letting us manage their social media, they had the time to focus on other tasks, while we made sure to keep their clients up-to-date with their latest events, dishes, and job openings. We interacted with their audience, increased their sales on their daily specials, and brought in people for their events.

 

Campaign planning & budgeting

A big part of a restaurant’s online presence is advertising. If you have a special promotion or an event that you want to get out there, an effectively planned campaign is the way to go. 

Once you have your goals and objectives in mind, it is time to create a strategy and plan the campaign. As soon as this is done you can create your visuals and copy and launch the campaign. Of course, there might be a need for optimization and after that reporting, which is why, with so many parts involved, keeping all of those responsibilities within an agency can increase the efficiency and efficacy of the campaign.

For Gorgeous Restaurant we did several campaigns for events, menus, and even their hiring process, which proved successful time and time again.

Public Relations Support

Your restaurant’s public relations needs can either be planned or unplanned. If we talk about a grand reopening or a big event then a marketing agency can help you plan accordingly and get the message out about this. If we talk about a fast-acting reputation recovery, a team equipped for these kinds of situations can help you do that.

Through press releases and active pitching, a PR team can guide your restaurant’s public perception. They can also proactively coordinate partnerships, be it with local press sources or influencers.

Website Development

What is a restaurant without a website where people can find out more about your products, and your stories and look through your menu? Having a website for your restaurant is essential if you want to build an online presence and engage with your audience.

We actually developed several websites for our clients, from tacos to sushi and other cuisines around the world. Each of them was personalized to our client’s needs and audience.

So, are you ready to give away all your marketing struggles? By collaborating with a marketing agency, you can save up to 15 hours a week that you can invest in something else and you can be sure that they’ll be using the latest techniques and tools to increase your sales and improve your brand recognition.

Overall, outsourcing these to a marketing agency can provide a business owner with the expertise, time savings, cost savings, access to the latest technologies and techniques, and flexibility they need to effectively grow their business and achieve their goals.

Why restaurants should have a marketing agency manage their brand online? To allow your restaurant to have the success it deserves. We can do that for you. Email us and let’s do this together.