Construction isn’t typically a leader or trendsetter in the world of social media or digital marketing. However, this makes it easier for a construction company to showcase its projects to potential investors or clients.

If you think about it, social media channels such as Facebook, Instagram, or Twitter can provide a solid foundation for your company’s social media efforts. Why is that? We’ll go deeper into this later in the article.

Why construction companies should have a marketing agency manage their brand online

As a construction company, it’s important to have a strong online presence in today’s digital age. By partnering with a marketing agency, you can create a consistent brand image and leverage digital marketing tools to reach a wider audience, generate more leads, and grow your business.

Why a marketing agency might be a good idea for your company

If you decide to build an online presence and want to hire in-house, you have to take into consideration that you might have to hire more than a couple of people. There are several aspects that need to be considered: social media marketing, strategy, graphic design, and even PPC. It’s close to impossible to find a person that can do all these things, which is why you might need to build up a whole marketing team to help you with this.

A marketing agency already has specialists on hand that can help you reach your desired goals, while also communicating your company’s values and culture. It can help you use your voice the right way.

What can a marketing agency do for your construction company

Digital marketing allows construction companies to build a brand and a community. Unlike traditional marketing, digital marketing is a two-way street. It allows brands and clients to actively interact with each other. It can also help with broadening your audience and ensuring constant traffic on the website and potential leads.

In addition, you can analyze your online customer data, offering valuable customer insights that can improve your marketing strategy. A company that doesn’t have a digital presence risks losing relevance in the industry and among its customers.

Here’s what a marketing agency can help you with.

1. Build a website

Whether you think it’s true or not, having a website is essential today. If people want to know more about your business, your website is the first place they go to. A good website combines design elements like branding, intuitive navigation, colors, and useful information. 

The user experience should be at the top of your list when choosing your company’s website design. Ensure your website is mobile-friendly, easy to navigate, and quick to load, and don’t forget that its colors can impact how visitors interpret what they see.

At Balloonline, we built websites for various construction companies, like ASA Cons, Harris Enterprises, and Structonica. We focus on our client’s needs, their audience, and how we can combine the best elements to deliver a product that fits their brand and will be intuitive for their clients.

2. Engage on social media

Social media platforms like Facebook, Instagram, and Twitter can help you create brand awareness and reach your target audience while positioning your construction company as a market leader. 

With an efficient strategy, you can use the know-how of an agency to expand your business, deliver qualified leads, showcase your products and services, your company culture, and even hire new employees at lower costs.

One of our oldest clients, ASA Consolis, has worked with us on their social media management and communication since 2017. Over the years we managed to build a community around them and their projects, which generate daily feedback from both clients and employees. They are seen as trustworthy, serious, and hardworking. This image made their hiring process a lot easier because they are considered a dependable employee.

Our primary focus these days is showcasing their projects and promoting any job openings they might have.

With a marketing agency by your side, you’ll be able to get your messages across to your audience the right way. You’ll have someone manage your community so you can deliver answers and information to your audience in a timely manner.

3. Strategy

We already discussed why strategy is important for construction companies. Hiring a marketing agency to do this for you will save you time and money that you would otherwise invest in someone who isn’t necessarily familiar with this process. Our team has done this for companies from different industries so we know how to adapt to your business’s needs. 

When we talk about strategy we refer to communication, marketing, and even branding strategy. Over the years, at Balloonline, we created communication, branding, and marketing strategies for various clients.

One of them is ASA Consolis. We already told you about them. Besides the website and social media, we also worked on their communication strategy. For another client, Rubik Link, we created their branding strategy and a brand experience plan to encompass their company’s values and voice.

This is what a marketing agency can do for you too. It can put together your values, needs, products, and services and build you a brand and a strategy that encompasses all these elements for the best results.

Branding is your voice, strategy is how you use that voice.

4. Design

When we talk about design for construction companies we usually refer to stationery and catalog design. We know you don’t need to design 365 days a year, which is why hiring an in-house designer can cost you extra money that you could invest somewhere else.

A marketing agency can help you with any design you might need, from catalogs to roll-ups or anything you might need for your clients and employees. For our clients, at ASA Cons, we create their annual project catalog, flyers, and annual stationery like calendars, books, and pens.

Conclusions

We’ve created project catalogs, flyers, calendars, books, and pens. So we’re ready to fulfill all your graphic design needs no matter the complexity of the project.

Strategic marketing should be an essential part of your company and should play a more important role in the construction industry. Combined with branding, it can help you create awareness and close sales for your business growth. An agency can help you take the right steps in this direction.

Are you ready for the next big step for your company? Book a meeting with us and we’ll help you succeed.