What is PPC and how a top PPC agency can help your business • Balloonline

What is PPC and how a top PPC agency can help your business

If you are struggling to get visitors to your website to sell your goods or services, a good way to get traffic on it is through the use of PPC advertising.

Now, you can do your PPC advertising yourself, but if not done properly, you can spend a lot of money and barely get any sales. To help with this, many businesses use the expertise of a PPC agency.

At Balloonline we spend a lot of time perfecting our clients’ PPC campaigns, making sure they get the results they need. This has put us on the list of top PPC agencies to work with and we couldn’t be more proud.

Here’s what we learned over the years working on PPC campaigns.

What is PPC and why it can be useful for your business

PPC (pay-per-click) is a form of paid online advertising in which you pay when someone clicks on your ads. You can run PPC ads in search engines, on social media, on Amazon, and on other sites across the web.

It can be useful for various reasons but here are some of the most important ones that you need to include in your strategy.

It’s targeted

With PPC you can show your ads specifically to your target audience. You can create your ads based on location, keywords, interests, age, gender, language, and even the type of device used.

You can retarget visitors

More often than not people don’t make a purchase when they first visit a website. This means retargeting ads can help you with reminding people who left the site without making a purchase to come back and see what they’re missing.

It can be cost-effective

If done right it can help you a lot with your ROI. That’s because you only pay a fee when your ad is actually clicked. This can work to your advantage to sell your products or services if the purchase is made online.

It’s trackable

What does this mean? It means that you can monitor your ads and see how each of them is performing and what you can do to improve them. You’ll be able to see which ones are helping your business and which ones are not.

what is PPC and how it can help your business

Why should you work with a PPC agency for your business

A pay-per-click or PPC ads agency makes sure your business’s PPC campaigns run smoothly. Agencies may focus only on PPC or offer a host of other services like SEO, web design, or social media marketing.  Here’s how it can help you:

You get high-quality copy and design

No matter how good your product or service is, you also need good ads to make your PPC campaign work. If your ad does not look good and isn’t enticing to your audience, people will not click on it.

An agency has trained professionals that can help you with that. They know how to produce titles that grab attention and meta descriptions that fit within the character requirements. They also can create simple, yet effective designs that will get your target audience’s attention.

It can save you time

Your business is about the goods or services that you are selling. The time you put into advertising takes away what could be spent on research and development, bug fixes, customer service, and product brainstorming. Let an agency do it for you.

Provides you with information you don’t normally have access to

A PPC agency has insights you don’t normally have. They’ve done the research, they have the experience and they can get your campaign up and running in far less amount of time than you would by doing it yourself.

They can also help you when it comes to bidding on keywords so you don’t overbid and put your company in a financial hole. 

Usually, by hiring PPC agencies or experts, here is what you’ll get:

  • Research on your competitors, industry, audience, and keywords you need for your campaigns
  • Development of campaign strategies based on their research
  • Design of visual elements for your ads
  • Copywriting
  • Campaign setup and management
  • Tracking and reporting

How can Balloonline help your business

Balloonline is not your standard PPC agency. We are a digital marketing agency that offers a variety of service, from social media marketing and strategy to branding or rebranding. However, paid media, including PPC is something we also do and do it well. 

One of the biggest projects we worked on doing their PPC campaign was Master Level. A project we are very proud we were part of.

The client:

Master Level – an international event done for the first time in Romania, a 4-day workshop for dental professionals.

What they needed:

The event needed to sell tickets for the event on a very tight deadline, to ensure they have participants at the conference.

What we did:

We used Facebook Ads, Google Ads, and Youtube Ads as advertising platforms. Afterward, we strengthened the conversion rate and the performance of the retargeting campaign with email marketing automation.

The results:

Over 86 tickets sold and a ROI of 350%. 

If you’d like to learn more about this project, you can read more about it here.


We invest a lot of time and effort in delivering the best results possible to all our clients. And sometimes all this hard work pays off not only through happy clients but also through being listed as one of the top PPC agencies on Design Rush. We are beyond thankful and grateful for this position and we hope it opens more doors for us to bring the best results to new clients.

If you need a PPC campaign for your business, we can help you with it. Get in touch with us at hello@balloonline.ro

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