Your business has a brand anyway. The question is whether your branding is being done professionally or not. Because that will represent your services and their quality.
Nowadays almost everyone is searching for products and services on the internet. Without a visual identity, you’re just a result in a Google Search.
A well-built brand identity is what takes you from obscurity to significance, and all you need for this to happen is a stunning logo, some printed materials, taglines that get stuck into people’s heads forever and some eye-candy colors, shapes, product packaging and business cards.